GMC | Technology

For GMC’s must-see exhibitions at the 2017 Auto Show circuit, which premiered at the North American International Auto Show in Detroit, the brand’s leaders joined forces with Jack Morton Worldwide and extended a daunting challenge. Our mission was to produce monumental cinematic imagery and a spectacular original score that would help drive home the brand’s legendary heritage while providing poignant introductions to the entire GMC Line to everyone in attendance.

Client: General Motors
Buick-GMC Auto Show Manager: Nina Bowden
GMC Advertising Manager: Amy Masica

Agency: Jack Morton Worldwide
VP/Executive Producer: Joan MacFarlane
Sr. Vice President, Auto Show Group: John Rehm
Vice President, Creative Director: Gary Baker
Associate Creative Director: Hugo Burton
Producer, 2017 GMC Auto Show: Roberta Beaudet

Production Company: Dictionary Films
Director: Kevin Berlandi
Director of Photography: Mitch Amundsen
Managing Director: Chris Rossiter
Executive Producer: Robin Tracey
Producer: Alexis Seely

Music/Sound Design: RingSide Creative
Composer: Joe Phillips
Sound Design/Engineer: Jeremy Schemm
Project Coordinator: Jay Scott

Post Production: Flavor
Finishing Senior Editor: Karl Rausch
Finishing Assitant: Kyle Thatcher
Colorist: Eric Mauer
Motion Designers: Todd Hersey, John Hughes, Nicholas Mouhot, Keith Slawinski
Producer: Laura Marchin

Debut Date: Jan. 8, 2017 at North American International Auto Show
Running Time: 1:48
Stock Footage Courtesy of:
Primary Technical Tools: Avid Media Composer for editorial; Avid Pro Tools for audio editing; Autodesk Lustre for final color; Autodesk Flame for 5K finishing.